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24 Nov I am a self-employed massage therapist. I have been on my own for 2 years now and did well until about 6 months ago when my steady cliental started to vanish. Even the ones who still use my services do so a lot less often. What can I do to build up my client list?

The answer to this might be much simpler than you think. If you're losing customers, it might be time for you to reduce your prices a little. Check your surrounding competition and price yourself just under them, start pushing for volume and repeat business. It...

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24 Nov I am the owner of a pet grooming business (located right next to a vet office). I have a regular clientele, but would like to expand my business. The majority of the new business comes via referral from the existing clients and the vet. Any suggestion on how to increase my business?

Being next to a vet is a great location for you, but just location won't help you expand. There are several marketing strategies you can use, but your best bet would be to try targeting audiences in corresponding businesses. Like you do with the vet's...

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24 Nov Membership at my gym is falling. I’ve been in business 2 years and have state of the art equipment. I’m actively advertising and have established a presence in a local community, but don’t seem to attract enough of the new members and in addition our rate of renewal from the existing clients has started to decline. How can I turn this around?

While it sounds like you're doing the right things to run a gym if you want to draw new people in, you need to do something unique. What kind of group fitness classes do you offer? Talk to your existing members or set up a...

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