24 Nov I’ve been told that my company can live or die based on where it is. Is location really that important?
It very much depends on your business, but if you’re running a small storefront in a local area, then location can be incredibly important.
What you need to consider when choosing a location is availability of your prospective clientele, their ability to access your establishment, the potential employee pool, and the number of competitors nearby. Be sure to be liberal in your definition of “competitor” when you’re considering this. Just because you run a bakery doesn’t mean the sports bar down the way won’t be drawing people into large, filling meals and pouring lots of alcohol that could prevent them from taking advantage of your lovely Black & White cookies.