Telecommunications can mean many things, but keep in mind that all small businesses share several common needs, specifically, the need to serve sales, purchases, financing, and operational functions. Your telecommunications option should be the one that best serves all of these functions. This covers things...
There's no one way to develop and execute an effective marketing campaign, and it can change from location to location. The thing to remember is that your marketing campaign determines the presence your business will have in your area. Your best bet is to actually contact...
Taking on a partner doesn’t always make it easier to run your business and can, in fact, make it more difficult. What you should look for in a partner is somebody who compliments you, and makes up for your weaknesses with their strengths. I know...
It very much depends on your business, but if you're running a small storefront in a local area, then location can be incredibly important. What you need to consider when choosing a location is availability of your prospective clientele, their ability to access your establishment, the...
Marketing is much more than just advertising and selling. It involves learning about the market you want to sell to, understanding what they can afford, and how best to approach them. There are four basic aspects to marketing: product (description of what you’re selling), price...
The threat of new entrants is a constant and consistent one. You have the advantage in that your business is established, but that's no guarantee that a serious threat will not rise up to compete with you. In fact, it's pretty much assured that eventually...
These are not mutually exclusive propositions. To begin with, you should always be learning. Business continues to evolve and you need to know what direction it’s going in and what direction you want to go in to parallel with it while adding your own twist...
Our answer might seem a little incomplete, but we do not know what type of product you are trying to present to children or their age group. Children are among the most highly sought-after marketing demographics in the country. Part of this answer depends on...
There are several advantages to a teleclass if your company is large enough to support it. You can reach a wider audience for less cost. It's more environmentally sound to not have people traveling all over the place. People can review later if they want....
First of all, keep in mind that real estate works in cycles. By agreeing to a longer-term lease with your landlord, you might put yourself at a slight disadvantage in the future, let that idea alone for now. Remind him that it won't be easy...