24 Nov What is a USP?
A USP is an acronym for “unique selling proposition.” Basically, it’s a concept that originated in the 1940’s and the idea is that every advertisement makes a proposition to the customer that suggests that buying the product or using the service will grant them a benefit. The proposition must be both unique and strong enough to move a large consumer base. To make it even simpler, the USP is the thing about your product or service that is different from all similar products and services that makes yours worth buying instead of theirs. Everybody should have some idea of what this is.