Question from a family-owned bakery – a few months ago another bakery opened up only a few blocks away from ours and it seems that our regulars are no longer coming to us as often as they used to. The competitor has similar goods and beverages and prices are very close to ours. We are not used to competition, what should we do to keep our customers?

24 Nov Question from a family-owned bakery – a few months ago another bakery opened up only a few blocks away from ours and it seems that our regulars are no longer coming to us as often as they used to. The competitor has similar goods and beverages and prices are very close to ours. We are not used to competition, what should we do to keep our customers?

If your regular customers are going to the other bakery, there’s something that they offer that you don’t. It could be that they’re simply closer to a large portion of your customer base (walking distance?), but odds are that they are doing something different from you that is attracting your customers. Find out what that is. Are they offering a different promotion? Do they have products you don’t make? Is it a presentation or customer service issue? Once you discover what the difference is between your bakeries, you can find a way to make yours more attractive again.

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