I own a store where I fix and sell refurbished laptops and I find that I’m making most of my money fixing laptops and spending most of it selling them. What should I do?

24 Nov I own a store where I fix and sell refurbished laptops and I find that I’m making most of my money fixing laptops and spending most of it selling them. What should I do?

This is an excellent question because it applies to so many business owners that simply don’t know what business they’re in. I don’t mean to sound insulting, but take a moment to actually look at your business and ask yourself what you do. Are you a laptop salesman? Or are you a laptop repairman? It sounds to me more like you’re in the repair business than the retail business. So scale back your retail operation and focus instead on the repair work where you’re making the most profit. There’s nothing wrong with cutting off parts of your business that are unprofitable, and when you realize what business you’re really in, you’ll find it’s also much easier to do that work and give you a better sense of where you want to go in the future.

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