I am the owner of an Italian restaurant that is losing its customer base due to economic times. I understand that people are cutting down on their expenses but is there anything I can do to keep my business alive and attract more customers?

24 Nov I am the owner of an Italian restaurant that is losing its customer base due to economic times. I understand that people are cutting down on their expenses but is there anything I can do to keep my business alive and attract more customers?

This is a good time to look at your marketing. Repeat business often lulls owners into not searching for new customers, but as you lose regulars, you need to draw in new people. Consider this an opportunity to find new ways to promote your business. Maybe try holding an event like a competition or demonstration to draw people in. Perhaps you could offer smaller portions for lower costs to encourage people to remain and advertise on being a healthier option. Be creative in your advertising, and the customers will come. Give away “freebies”, they get to taste what you offer, while they are in your restaurant. Lastly, never forget to promote yourself every day, your charm, personality, you.