24 Nov I am the owner of a pet grooming business (located right next to a vet office). I have a regular clientele, but would like to expand my business. The majority of the new business comes via referral from the existing clients and the vet. Any suggestion on how to increase my business?
Being next to a vet is a great location for you, but just location won’t help you expand. There are several marketing strategies you can use, but your best bet would be to try targeting audiences in corresponding businesses. Like you do with the vet’s office, see about partnering with smaller pet stores or dog walkers. Think about whom else works in your field and work with them to attract new customers. One of your best advantages is that you have a clientele who can benefit from knowing other good companies that will help them with their pet ownership issues, and never forget viral marketing; word-of-mouth is your best business friend.