24 Nov I am a self-employed massage therapist. I have been on my own for 2 years now and did well until about 6 months ago when my steady cliental started to vanish. Even the ones who still use my services do so a lot less often. What can I do to build up my client list?
The answer to this might be much simpler than you think. If you’re losing customers, it might be time for you to reduce your prices a little. Check your surrounding competition and price yourself just under them, start pushing for volume and repeat business. It doesn’t have to be much to make a big difference. Also, try offering specials and discounts. Referral discounts work really well as they also increase your customer base.